18.11.2008
A stopover in Sharm el Sheikh for the Fimap Italian School of Cleaning
Within the marvellous setting provided by the Egyptian landscape, Fimap staff welcomed the guests for an intense week studded with meetings, work sessions and debates based around the most relevant topics: in particular, the main sales techniques were considered and analysed, including the use of “persuasion” during the sale, via the “correct use” of communication. In addition, the latest products of the Verona company were presented for the occasion, along with the results of a precise survey (commissioned by Fimap and conducted by the Astra Research Institute) into the relations between the Italian people and "cleaning", with a special focus on the health environment (hospitals, doctors' surgeries, clinics, etc.), presented and commented (on video) by Enrico Finzi, president of the institute.
The Italian School of Cleaning, conceived and established by Fimap, developed from the need of the Italian and European market to be able to count on skilled, expert Professional Cleaning operators. With the aim of training all the professional figures of the production and supply chain by means of specific programmes strictly linked to the reference market, the Italian School of Cleaning is the place where the need to develop a professionalism, and ongoing operator training, finds the perfect answer. The training programmes are based on real working requirements and take into account both the professionalism of the individual and his role within an organisation. Growth is, in fact, a part of the professional path of all the reference targets of the School, such as sales technicians, maintenance technicians, sales managers and entrepreneurs, management co-ordinators, and the trainers working in cleaning firms.
“It was a week when social interaction, and the pleasure of discussing work-related topics outside the work environment, gave rise to an interesting exchange of ideas, above all between technicians and sellers - the two professional figures traditionally at odds in terms of goals and aims” - affirms Massimiliano Ruffo, Fimap Managing Director. “This session of the course was therefore a unique possibility for all the participants: useful for discovering new strategies, sharing information and comparing important experiences”.
Over the week, the classroom sessions and debates highlighted the main market trends, along with the direction being taken by competitors and the different sales techniques. Thanks to these meetings - real opportunities for listening, acquiring knowledge and comparing important experiences in order to learn “to see things from another viewpoint” - the participants were able to appreciate the value of the role that each and every professional figure covers within the Fimap production and supply chain.
The Italian School of Cleaning, conceived and established by Fimap, developed from the need of the Italian and European market to be able to count on skilled, expert Professional Cleaning operators. With the aim of training all the professional figures of the production and supply chain by means of specific programmes strictly linked to the reference market, the Italian School of Cleaning is the place where the need to develop a professionalism, and ongoing operator training, finds the perfect answer. The training programmes are based on real working requirements and take into account both the professionalism of the individual and his role within an organisation. Growth is, in fact, a part of the professional path of all the reference targets of the School, such as sales technicians, maintenance technicians, sales managers and entrepreneurs, management co-ordinators, and the trainers working in cleaning firms.
“It was a week when social interaction, and the pleasure of discussing work-related topics outside the work environment, gave rise to an interesting exchange of ideas, above all between technicians and sellers - the two professional figures traditionally at odds in terms of goals and aims” - affirms Massimiliano Ruffo, Fimap Managing Director. “This session of the course was therefore a unique possibility for all the participants: useful for discovering new strategies, sharing information and comparing important experiences”.
Over the week, the classroom sessions and debates highlighted the main market trends, along with the direction being taken by competitors and the different sales techniques. Thanks to these meetings - real opportunities for listening, acquiring knowledge and comparing important experiences in order to learn “to see things from another viewpoint” - the participants were able to appreciate the value of the role that each and every professional figure covers within the Fimap production and supply chain.
