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ADV > 2006 Advertising Campaign

What does it mean for us to be an "Italian" company?

Being "Italian" is fundamental for Fimap.
Beyond this simple word there's all the history and culture of a society with a glorious past, loaded with important meanings that can't simply be summed up in a single definition.
The value of being "Italian" is related to roots; it's a guarantee of brand quality.
Fimap is a thoroughly Italian company and, therefore, a guaranteed original brand.

Being Italian means having that extra something inherent in the Mediterranean fantasy. A fantasy that stirs the imagination, but that's not all. A fantasy that, as a creative force, imagines the future, invents the present, changes the past.
Being Italian means having Creativity, in other words a different way of interpreting the rules of the game, responding to situations and events, an unusual combination of existing things. To identify the problems, it's necessary to leave behind the daily routine, long-established habits and any fear of the new and different.
You have to try to change your point of view.
Being Italian embodies the high quality of our products to such an extent that the Italian Lifestyle has conquered the world - an unmistakable lifestyle that can be defined as the best in terms of modernity, innovative design, technology, elegance and functionality. The extraordinary Italian cultural history and the excellent ability to combine - within the same project - culture, innovation, elegance and an intelligent vision of the future have contributed to make Italy the reference point all over the world for those who wish to invent, innovate, renew, improve the quality of life by creating new products. Being Italian means giving a specific and precise identity to our brand.
The simple concept of "made" in Italy develops into the concept of "created" in Italy and further into the idea of "Italy".
A company may purchase its raw materials abroad, assemble its products in another continent, work with the best engineers in the world, but the spirit co-ordinating all these processes is Italian - in just one word, "Italy":

A real way of life and of perceiving the company in all its respects and activities. Thinking "Italy", making "Italy", creating "Italy" without any geographical and territorial limitation means being Italian all over the world, without any boundaries. The brand is enriched with new and interesting contents. Our goal is to define the Italian character of our brand and provide it with a strong, recognisable style.

At Fimap, we manufacture professional cleaning machines and we're well aware of what it means to improve people's quality of life by providing healthier work environments.
We deeply believe in the "Italy" philosophy and continue to promote it at both national and international level.

The identity of the product is the same as that of the company that conceives it. Anything can be imitated, but not the soul nor the spirit of an Italian company.

Our very DNA contains all the information related to the "Italy" concept.
We call ourselves "the Azzurri of cleaning", as our corporate colour is that of the national team, and to better identify our "Italian spirit" we decided to enrich our company logo with an element that clearly brings to mind the Italian flag.

We want to enhance that sense of belonging that we so often forget about, but which is a part of us and embodies our commitment to reach ever more ambitious targets.