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For this reason FIMAP Family has been created, allowing us to divide the machines into four lines to meet 4 different use requirements.
Klinik Line
A line of products for cleaning places where silence and respect for people are fundamental; in particular nursing homes, hospitals, rest homes, canteens, the electronics industry, cosmetics firms..
Indy Line
A line of products that remove invincible dirt, especially in heavy industry, the food industry, abattoirs, logistics and transport companies, engineering and processing companies, paper production, where a scrubbing-washing action is necessary.
Profy Line
A line of products for cleaning experts who look for top performance levels and efficiency, and consider cleaning their professional activity.
Basic Line
A line of products for people looking for ease of use and management; for cleaning operations with the best quality/price ratio.
La campagna pubblicitaria č multisoggetto e consta di una prima uscita con la presentazione generale delle 4 linee e successivamente sono state pianificate a rotazione le pagine singole per ognuna di esse. Č stata concepita in modo tale che il filone creativo fosse unico per dare continuitā al messaggio e lasciare un ricordo pių forte nella memoria dell'utente.
The advertising campaign is multi-subject, consisting of one first issue with the general presentation
of the 4 lines and then the single pages for each of them planned in rotation. It was conceived with
one single creative course, giving continuity to the message and leaving a stronger impression in the
user's memory.
The aim of the presentation communication is to transfer the new company philosophy, based on a marketing
strategy in which the customer's requirements are the starting point for expressing and establishing the
product types and services that will fully satisfying those very requirements.
FIMAP chose its staff well, and for this reason has come a long way. A team leaning in a single
direction: the customer. And for the customer FIMAP does its utmost. But this statement leaves
behind not only words, but facts too. The company created four new product lines for every specific need:
Klinik Line, Indy Line, Profy Line, Basic Line.
All four have precise characteristics, to be emphasised via a strong visual and emotional impact.
They're machines with character and remarkable personality, all easy to use. They're the feathers in the
company cap and belong to the big FIMAP team that created and chose every model to best satisfy a specific
need.
Four well-chosen visual images that arouse emotions and clearly express their distinct identities.
To interpret each of them we chose: a baby, a man, a woman and a boy that all win - thanks to their main
characteristics - the duels that life places before them every day.
With this campaign, FIMAP makes a precise promise. Its machines not only meet definite requests,
but they do so at their maximum potential, "always winning". They guarantee the maximum efficiency and
confirm an unchallenged market leadership.
A campaign that unites the emotional aspect and the purely technical one, creating the right balance
between the product's evocative image and its didactic one.
KLINIK LINE
is the latest addition to the FIMAP family. It's a baby that's awake and lively, but when he falls asleep he's silent and beats all the other babies at the "silence game", leaving room for his dreams. The cleaning moves on tiptoe with a soft tread, unnoticed by the quiet sleep.
INDY LINE
is a man that stares you right in the eye, with the proud look of someone who's not afraid of anything and wants to knock you out. The character is strong, resolute and faces the comparisons with determination and a fighting spirit, ready to make a clean sweep of the most stubborn waste.
PROFY LINE
is a glowing woman with a well-kept look that loves beautiful things made to a high standard. She's like that in her job: a real professional woman striving for perfection in everything she does. The cleaning must have a sparkling result.
BASIC LINE
is a boy that faces challenges with the simplicity of a smile, easily doing everything he sets his hand to. He's naturally intuitive and, thanks to him, cleaning is a child's game.
Four different spirits, with different lifestyles and stories, to interpret four product lines.
Technologically advanced machines whose success is based on their strong points.
To win an important competition you have to be prepared, trained, motivated and, as happens in the
best competitions, you have to stick to the rules. Where the customer's satisfaction and the achievement
of the aims are the first rules to respect, FIMAP always wins.
